Privacy Policy

Who we are

Cardiff Perfections Launderette ("we", "us" and "our") provides laundry, wash and iron, dry cleaning and alterations with collection and delivery across Cardiff. We are the controller of the personal data described in this policy, which means we decide how and why it is used.

Our address is 75 Broadway, Cardiff, CF24 1QE. If you have any question about this policy or your personal data, you can reach us using the contact details at the end of this page.

Some key terms

To make this policy easier to follow, here is what a few common terms mean. "Personal data" is any information that can identify you, such as your name, address or phone number. "Processing" means anything we do with that data, such as collecting, storing, using or deleting it. A "controller" decides why and how personal data is used, which for this website is us. A "processor" is a provider that handles data on our behalf and only on our instructions. "Consent" means a clear, freely given choice to allow something, which you can withdraw at any time.

The information we collect

We only collect the information we need to provide your laundry service, run our business, and, where you allow it, improve the site and our advertising.

• Identity and contact details: your name, phone number, email address, and the addresses we collect from and deliver to.
• Order and service details: the items and services you book, collection and delivery times, care instructions and any notes you give us.
• Account information: if you create an account, your saved addresses, order history and rewards balance.
• Payment information: card payments are processed securely by our payment provider. We receive confirmation of payment but do not store your full card number.
• Communications and preferences: messages you send us, and your marketing and cookie choices.
• Photos you send us: images you upload to get an alterations or tailoring quote.
• Technical and usage information: basic data about your device and how you use the site, collected through cookies and similar technologies with your consent, as set out in our Cookies Policy.

How we collect your information

• Directly from you, when you book, create an account, contact us, or send a quote request.
• Automatically, through cookies and similar technologies when you use the site (with your consent for non-essential ones).
• From third parties such as our payment provider, who confirm the status of your payment.

How we use your information, and our legal basis

Under UK data protection law we must have a lawful basis for using your information. The bases we rely on are: performing our contract with you, complying with legal obligations, our legitimate interests in running and improving our business, and your consent where it is required.

• To arrange collection, cleaning and delivery of your items, and to manage your account and rewards. Basis: performing our contract with you.
• To take payment and provide receipts and invoices. Basis: performing our contract, and legal obligation for accounting records.
• To contact you about your order, including collection and delivery updates. Basis: performing our contract.
• To respond to your enquiries and quote requests. Basis: our legitimate interests, or taking steps to enter into a contract.
• To send you marketing by email or SMS where you have opted in. Basis: your consent, which you can withdraw at any time.
• To understand how the site is used and to measure and improve our advertising. Basis: your consent, given through the cookie banner.
• To keep the site secure, prevent fraud and abuse, and fix technical problems. Basis: our legitimate interests.
• To meet our legal, tax and accounting obligations. Basis: legal obligation.

Marketing communications

We will only send you marketing by email or SMS if you have opted in, for example during booking. Every marketing message includes a way to opt out, and you can ask us to stop at any time using the contact details below. Opting out of marketing does not stop the service messages we have to send about your actual orders, such as collection and delivery updates.

Cookies and analytics

This website uses cookies and similar technologies to function and, with your consent, to understand how it is used and to measure our advertising. You can accept or reject non-essential cookies through the banner shown on your first visit, and change your choice at any time using the Cookie preferences link in the footer. Our Cookies Policy explains every tool we use and how to manage them.

Who we share your information with

We never sell your personal data. We share it only with trusted providers who help us run the service, and only with the information they need to do their job. These providers act on our instructions under data-processing contracts and may not use your information for their own purposes.

We share data with the following categories of recipient:

• Our staff and our collection and delivery drivers, so we can prepare and deliver your order.
• Payment providers, to process card payments securely.
• IT, hosting and infrastructure providers, who run our website, store our data, and keep the service available.
• Communication providers, who help us send order emails and text messages.
• Analytics and advertising providers, who help us understand how the site is used and measure our advertising, only where you have given consent.
• Security providers, who help protect our website and forms from fraud and abuse.
• Professional advisers such as accountants and lawyers, and authorities or regulators, where we are required to share information by law.

Sending information outside the UK

Some of the providers above may process data on servers outside the United Kingdom. Where that happens, we rely on appropriate safeguards recognised under UK data protection law, such as adequacy regulations or standard contractual clauses, so your information stays protected to the same standard.

How we keep your information secure

We use appropriate technical and organisational measures to protect your information, including encrypted connections, access controls, and limiting access to the staff and providers who genuinely need it. No system can be guaranteed completely secure, but we take the security of your data seriously and review our measures regularly.

How long we keep your information

We keep your information only as long as we need it. Order and payment records are kept for as long as we are required to for legal and accounting purposes, which is normally up to six years. Account information is kept while your account is active. Marketing preferences are kept until you opt out. Photos sent for quotes are kept only as long as needed to provide the quote. After these periods, information is securely deleted or anonymised.

Keeping your information accurate

We want to hold accurate, up-to-date information about you. Please let us know if any of your contact or delivery details change, or if you believe any information we hold is incorrect, and we will update it promptly. If you have an account, you can review and update many of your details by signing in.

Your rights

Under UK data protection law you have the following rights over your personal data:

• Access: ask for a copy of the information we hold about you.
• Rectification: ask us to correct information that is wrong or incomplete.
• Erasure: ask us to delete your information in certain circumstances.
• Restriction: ask us to limit how we use your information.
• Objection: object to processing based on our legitimate interests, and to direct marketing at any time.
• Portability: ask to receive certain information in a portable format.
• Withdraw consent: where we rely on consent, withdraw it at any time.

Exercising your rights and complaints

To exercise any of these rights, contact us using the details below. We will respond within one month. Using your rights is free, although we may charge a reasonable fee or refuse a request that is clearly unfounded or excessive. If you are unhappy with how we have handled your information, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling their helpline.

Automated decision-making

We do not make decisions that have a legal or similarly significant effect on you using only automated processing.

Children's privacy

Our service is intended for adults and is not directed at children. We do not knowingly collect personal data from children.

Third-party websites

Our website may contain links to other websites, for example social media or external guidance we reference. This policy applies only to our own website, and we are not responsible for how other websites handle your information. We encourage you to read the privacy policy of any website you visit through a link from ours.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date.

Contact us

If you have any questions, contact Cardiff Perfections Launderette by phone on +44 2921 690 360, on WhatsApp, through the contact page on this website, or by post at 75 Broadway, Cardiff, CF24 1QE.